Masterclass
This masterclass gives you a clear, practical crisis communications system, so when something goes wrong, you know exactly what to say, what to do, and how to lead with confidence.
If you're responsible for protecting a brand's reputation, you know how quickly things can escalate.
One moment it's a customer complaint, the next it's journalists calling, social media blowing up, and stakeholders expecting answers.
You might have studied public relations, communications or business, but handling a real-world crisis in real-time can be very different from what you learn in theory.
The pressure. The moving parts. The speed at which decisions need to be made. How to lead your team.
Like many communication professionals, we learned some of these lessons the hard way through experience, trial and error.
We've also seen the most capable teams and leaders struggle under crisis scenarios. Not because they weren't talented, but because they didn't have a clear framework to follow.
So, we created the resource we wish we always had.
How to assess your situation and gather the facts in the initial moments of a crisis
How to take control of your narrative through establishing a structured rhythm, delegating roles and responsibilities, and managing stakeholder needs.
How to handle intense media pressure and prepare your spokesperson for success.
How to prepare a strong public statement that arrests the chaos.
How to monitor and stay agile to the situation, including how to handle escalating social media traffic.
How to resolve and rebuild following an issue.
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Monitor and respond.
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Sharpen your crisis response and decision-making skills.
Swiftly handle online issues before they escalate.
Know exactly what to do when an issue hits.
Manage media scrutiny and stakeholder pressure with confidence.
"I worked with Justine and Jamie during one of Queensland’s most high profile and prolonged crises. It’s a rare quality to have the skill and expertise to lift your head above the trenches when it feels like you are under attack from every angle. Both ladies are calm, professional and able to juggle strategy and execution in the fast-paced environment of a crisis. I witnessed firsthand their outstanding ability to take control of the narrative early, while simultaneously designing an integrated communication approach to ‘recover’ and ‘restore’ the organisation’s reputation as the crisis moved on."
Kellie
General Manager Corporate Affairs
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A seven-part video masterclass, jam-packed with 30+ years of combined experience and learnings.
Our seven-part series takes you through a simulated crisis scenario based on real life events and shares the step-by-step process and strategies we adopt to turn chaos into control when an issue hits.
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Access to our 24-page Crisis Communications Playbook – a grab-and-go editable guide to use if an issue hits your brand, including:
Crisis Communications Checklist – to make sure you don’t miss a beat when working through an issue.
Editable templates you can use in a crisis to manage stakeholder and media requests.
Holding statement builder and examples, including the eight key elements every good statement should have.
Suggested team structure and role cards – to set up your communications team for success in a crisis.
Suggested daily rhythm for your communication team to follow, to stay on top of tasks and get ahead of the issue.
Tips for working with the media, including preparing your spokesperson.
Your investment:
Enrol today for $1,299 (incl. GST), or bundle our masterclasses and save $599.
We've spent a combined 30+ years inside some of Australia's most issues-rich organisations across rail and public transport, water and natural resources, emergency management, and state and local government.
We've both held senior corporate affairs leadership roles through major crises, served as trusted advisors to executives, boards and politicians on high-stakes public relations strategy, and been at the coalface of media calls, social media escalation, and complex stakeholder and community issues.
Who is this course best suited to?
How is the course delivered?
Does the content only apply to certain industries?
Do I need industry experience within the communications field to take this course?
I’m a business owner or senior leader - is this relevant to me?
How long does the masterclass take?
Could I just ChatGPT this information?
Will this apply to me if I don’t deal with traditional media?
Why should I purchase this masterclass, above other crisis communications resources available online?
What’s the difference between the Crisis Communications and Reputational Risk Masterclasses?
Bundle & Save $599
You don't just have to react to crises. Learn how to prevent them from occuring too.
You'll learn:
What's included:
