Masterclass
This masterclass unpacks the complex ecosystem that shapes reputational risk today – from social media dynamics to news values and shifting public expectations.
Born out of necessity - our disciplined approach to reputation management aligns internal teams, while keeping a sharp eye on the external landscape.
Through this masterclass, we break it down for you: how reputational issues form, what makes them gain traction, and how to spot the risks facing your organisation before they escalate.
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Public relations & communications pros
Strengthen your early-warning and risk management skills.
Social media & community managers
Stay ahead of potential online issues.
Business owners & founders
Protect your brand before small risks turn into big issues.
Executives & leaders
Anticipate stakeholder or media concerns before they become major problems.
"I’ve worked with Justine and Jamie for more than a decade across some of the most issues-rich environments you can imagine. What really sets them apart is their instinct to see issues coming from a distance, and their skill in working alongside internal teams to address matters before they hit the front page."
Zoe
Vice President, Mining Industry
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Across 10 episodes, we unpack:
The complex ecosystem that shapes reputational risk today – from social media dynamics to news values and shifting public expectations.
A curated overview of key reputational risks affecting organisations across industries, with guidance on how they may impact your brand.
A step-by-step, practical process we’ve refined over 15+ years to support you to identify and proactively manage reputational risk in your business straight away, even in the most complex environments.
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A 28-page Reputational Risk Playbook with step-by-step guidance and practical activities including:
Guided exercises to help you scan your internal and external environments, identify reputational risks relevant to your brand and strategies to address these, backed by 30+ years’ experience in the corporate affairs industry.
Ready-to-use templates including Reputational Risk Matrix and prioritisation tools and Hot Issues Briefs.
Your investment:
Enrol today for $1,299 (incl. GST), or bundle our masterclasses and save $599.
We've spent a combined 30+ years inside some of Australia's most issues-rich organisations across rail and public transport, water and natural resources, emergency management, and state and local government.
We've both held senior corporate affairs leadership roles through major crises, served as trusted advisors to executives, boards and politicians on high-stakes public relations strategy, and been at the coalface of media calls, social media escalation, and complex stakeholder and community issues.
Who is this course best suited to?
How is the course delivered?
Does the content only apply to certain industries?
Do I need industry experience within the communications field to take this course?
I’m a business owner or senior leader - is this relevant to me?
How long does the masterclass take?
Could I just ChatGPT this information?
Will this apply to me if I don’t deal with traditional media?
What’s the difference between the Crisis Communications and Reputational Risk Masterclasses?
If an issue does unfold for your brand, learn how to respond fast, manage stakeholders and media and lead your team with confidence.
You'll learn:
What's included:
